All posts tagged SEO

10 Tips to Improve Your Search Engine Optimization

10 Tips to Improve Your SEO

There are a number of ways to get people to visit your website but one of the most effective remains search engine optimization (SEO).  SEO is a legitimate online marketing service that helps companies get their websites to appear on Google, Bing, Yahoo! and other search engines.

Is your website correctly optimized?  We’ve outlined 10 tips for you to get a head start on developing an effective on-page SEO strategy: Continue reading →

Search Engine Optimization – Why Keywords Are Your Foundation

Search Engine Optimization - Why Keywords are Your Foundation

People are increasingly using search engines to help them find the products or services they are looking for.  To do this, they type keywords into sites like Google, Bing or Yahoo! These search engines then rank sites related to these keywords based on relevance and authority.

According to Jeff Quipp, founder and CEO of Search Engine People, choosing the right keyword is often the difference between getting found in search and not getting found.  Keywords are the words and phrases people search for when they visit a search engine.  Keyword search is the foundation of an effective online marketing strategy and is the most important part of any search engine optimization (SEO) campaign.  If your site does not have the right keywords, no one will be able to find it.  To be found online, you will need to know what words people are using to find you, and add them to your site in the right places to ensure proper SEO. Continue reading →

10 Tips for Writing an Effective Business Blog

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What makes a good business blog?  What should you keep in mind when writing a business blog?  How do you defend your brand in the blogosphere and start your own blog?

After you’ve picked your blog topic and strategy, determine what you want to do next. Utilize your business blog to show prospects and customers that you understand their business needs.  Focus on industry issues or trends, newsworthy items and use concrete examples to build trust with your readers.  Your goal is to show that you (as a business) are knowledgeable about your topic.

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7 Reasons Why Your Business Should Blog

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Does every business need a blog?  Why should my business care about blogging?

Business blogging lets potential customers get to know your business.  Why should a customer choose your product or service over the competition?  What is it that makes your business stand out?  If you want to increase your online visibility and generate more exposure and leads for your business, start creating a blog.

Consider business blogging as a channel for sharing in-depth ideas, practices and stories that make your company unique.  Utilize your blog as a platform for crowd-sourced information by sharing your company’s best ideas and commentary on what is happening in your industry.

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