All posts tagged SFDC

Sales Lead Management

by JFung on December 16, 2011 in B2B Best Practices with No comments
Management

Beyond lead management that takes place at the marketing level, Best-in-Class performing companies demonstrate time and time again that sales must take on the role of managing leads through a comprehensive business model too, and this is accompanied by an effective lead management solution – or a Customer Relationship Management (CRM) tool.

When a lead becomes sales-ready, it is the job of the sales department to continue engaging with the potential buyer. After all, the conversion doesn’t stop with marketing-related activities like email campaigns and dialogues that occur using dynamic content pieces and prospect-triggered messages. Sales has to make sure that engagement continues all the way to the point in which the potential buyer becomes a secured sale.

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Change Management in Action: Client Overview

by JFung on December 13, 2011 in B2B Best Practices, Email Marketing, Marketing Automation, Success Stories with No comments
action

The ability to take an existing company, and completely rearrange the sum of its parts to recreate a whole new level of strategic focus and execution is a beautiful thing.

Imagine having an organization that has been in operation for 10, 20, 30 years, and implementing an entirely new business process to both its human and business dimensions in less than a month – not a small feat! It isn’t, but this doesn’t mean it doesn’t happen every day.

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Client Perceptive Software maximizes power of marketing automation to navigate complex purchase process [Case Study]

by JFung on November 23, 2011 in B2B Best Practices, Marketing Automation, Success Stories with No comments
PerceptiveCS

C&A is proud to release a new case study detailing the successful implementation of Couch & Associates’ various automation solutions for Perceptive Software, a leading creator of Enterprise Content Management (ECM) solutions. C&A’s progressive profiling improves prospect response rate while A/B multivariate email testing and automated reporting allows client to meet and exceed campaign goals using benchmarking via Salesforce.com data.

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Dreamforce 2011: A Social Enterprise

by JFung on August 31, 2011 in Other with No comments

This morning at Dreamforce 2011, Salesforce.com CEO Marc Benioff took the stage to address 45,000 registered attendees, and over 35,000 online attendees. He started his presentation with this statement about Salesforce: “We were born cloud, now we’ve been reborn social.”

The company has passed a $2 billion annual run rate in revenue, and now power more than 36 billion transactions a day for over 100,000 customers.

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Gartner: Social CRM Market to Surpass $1 Billion by 2012

by JFung on August 30, 2011 in Other with No comments
sales_cloud

Gartner reported today the worldwide social customer relationship management (CRM) market is forecast to reach over $1 billion in revenue by year-end 2012, up from approximately $625 million in 2010. Worldwide social CRM is projected to total $820 million in 2011.

Gartner says that spending by buyers on social software for marketing, customer service and sales has increased by 40% in 2011, but social CRM remained less than 5% of the total CRM application market. More than 100 vendors have social CRM offerings, but most are not profitable and generate annual revenue of less than $1 million.

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