All posts tagged Social Media

Google’s +1 Button

by JFung on July 22, 2011 in Social Media with No comments

If you haven’t heard of Google’s “+1” button yet, you’re sure to find one on a Google website results page on your web browser very soon! Similar to a Facebook “Like” button, +1 is integrated into the world’s biggest search engine to allow users to +1 content they think is worth sharing. If there is valuable information on SERPs, ads and general content across the net, users will +1 whatever they think is worth recommending to friends.

If this in any way reminds you of Facebook’s “Like” functionality, it is because it’s pretty much the same concept. Essentially users will have the ability to provide a “public stamp of approval” on any content in Google search results. Once users +1 something, their name will be associated with that link across the web and show up as a feed on Google Profiles (a necessary plug-in for the +1 functionality).
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Foursquare and American Express Team Up!

by JFung on July 5, 2011 in Social Media with No comments

The social marketing tool that adds another dimension to social media by connecting digital users in the offline world through venue “check-ins” has rolled out a new deal with American Express!

Foursquare and AmEx have teamed up to offer cardholders who link their cards to their foursquare profiles the ability to discover and redeem  AmEx “Specials” offered at exclusive Foursquare venues. When users see a “Special” on foursquare and want to use it, they simply “check-in” to that particular venue and “load” the “Special” to their card. This seamless integration eliminates the need for coupons or special codes – if a $5.00 purchase saves you $5.00, this “Special” automatically “loads” on to your AmEx card.

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What Does Location-based Marketing Mean for Businesses?

by JFung on June 23, 2011 in Other with No comments

In the past several years a new standard has developed in social media and smartphone usage. It has become entirely commonplace for us to share our daily activities and whereabouts on social media networks using GPS-aware phones. The ability to connect the dots between what we are doing and where we are doing it is the result of location-based apps like Foursquare, Yelp, Twitter, Loopt, Gowalla and recently, Facebook.

Location-based apps allow users to “check-in” through a desktop or a mobile web browser using Global Positioning Satellites (GPS). GPS-aware phones locate a user’s position and determine which “venue” they may be at. If you’re a social media user, this allows the friends in your network to know exactly where you are at any given time.

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Introduction to Storytelling on Twitter

by JFung on May 4, 2011 in Social Media with No comments

The concept of storytelling on Twitter may seem a bit peculiar to you. However, at last month’s SXSW, there were some really interesting ideas that a lot of digital marketing strategists were expressing exactly on this subject. You can review the basics in a previous post– here.

Stories, in themselves are essentially as old as we are, and before the written word, stories were transferred to future generations orally. This is why symbols are so important: they are able to capture a lot of information in a single representation.

The basic component of B2B relations is communication. It is our ability to propose to our audiences a product of value that can somehow improve their life – make it easier. The only way that we can achieve this is if we transfer our knowledge to them in the best way so they can see there is in fact great value in our offer.

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Eloqua Experience 2010 to Feature Nine Couch & Associates Clients as Finalists in Fourth Annual Markie Awards

by Justin Lowe on September 21, 2010 in Other with No comments



Couch & Associates en Route in Support of Nominees

TORONTO, September 21, 2010 – Couch & Associates, a professional services marketing organization specializing in marketing automation and sales enabling is proud to announce that this year’s Eloqua Markie Awards harbour 9 of its clients as finalists in various marketing and revenue growth categories.

The Markie Awards honor excellence in marketing and celebrate the leading achievements of Eloqua users in campaign creativity and impact. Sponsored by Eloqua, the awards have been the home of recognition for outstanding achievement in such fields as social media innovation and revenue, sales impact and marketing visionary for the past four years. ADP, Forrester and Balluff Inc. are just three companies among Couch & Associates’ nine clients named finalists in the integration innovation, clean house and extraordinary email categories, respectfully.

To commemorate the achievement, Couch & Associates, a Certified Eloqua Partner is en route to the event: Eloqua Experience 2010 held between 18-20 October at the Hyatt Regency San Francisco. Among prominent key-note speakers, daily work-shops and training sessions, Couch & Associates hopes to attract prospective companies with an undisclosed contest and winning prize while creating a memorable experience for honorary clients amidst lavish treatment all throughout the event.

About Couch & Associates
Couch & Associates Inc. is a professional services marketing organization that specializes in adding value to marketing processes through automation, effectiveness and sales enablement. Couch & Associates consultancy consists of lead consultants, account & project managers that drive initiatives to their 200+ clients ranging from SMB to Fortune 500. The Couch & Associates design and technical teams add value through their knowledge of best practices and experience with marketing technologies and surrounding infrastructures. The team is certified with a variety of software platforms including Eloqua, Salesforce, Netsuite, SLX and Microsoft Dynamics.

About Eloqua
Eloqua helps clients dramatically accelerate revenue growth. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow.  The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

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