Ryan Abreo, our V.P. of Strategy and Matthew McKenzie, Senior Editor of DemandGen Report will be hosting a webinar on Tuesday, June 26th 1:00 PM – 2:00 PM EST to explain how enterprise executives can bridge the gap between what they expect from their IT investments and what they actually get. This webinar will explore the five most common pitfalls and introduce a new model for technology-driven transformation that rests on three key elements:
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The 3rd annual Eloqua Experience Europe kicks off today in London. Hundreds of attendees at the event will experience two days of networking, hands-on training with Eloqua experts and keynote speakers sharing insights and best practices to help you boost sales and revenue performance. With three track sessions – Imagine It, See it, Do It, every attendee will have the opportunity to customize their own time at the conference to best suit their current needs and level of experience.
We look forward to seeing you at Eloqua Experience Europe 2012!
Can’t attend? Follow on Twitter with the #EE12EU hashtag.
If you are wondering why your web site or your mobile campaign is not converting as well as you thought it would, perhaps you have missed the mark on combining a positive customer experience with an effective branding strategy.
An effective user experience is a critical component of any business. To deliver value to web users, it has become essential to represent our products, brands, information and services in a increasingly “intuitive” way. Designing intuitive interfaces on web sites, mobile devises and other information portals means organizing content in such a way as to allow users to navigate through a well designed interface that works to get customers to the exact information they need. Companies that achieve this spend time devising the kind of campaigns that help them better understand their prospects’ basic needs and motivations. This way, marketing can identify these needs and create the kind of content that is easily available through an effective interface that reflects buyer needs at each sales cycle stage.
1. Respond to Leads According to where they are in the Sales Process
Lead scoring is essential to the lead management process. The better understanding we have of the nature of a lead in terms of how sales-ready it is or how ‘hot’ it may be, the better does our decision-making process become. When we know that a lead hasn’t met a particular set of criteria, we know that it is still ‘warm’ and needs more marketing-related activities in order to be ready to be passed off to sales. Leads are very delicate when it comes to engagement, and sophisticated marketers know and value this most. Brash or out of turn action can cause negative effects in the short- and long-term. It is important to respect each lead in the buying cycle and respond accordingly.