All posts tagged Tracking

5 Criteria for Developing an Effective Content Roadmap

by JFung on January 17, 2012 in B2B Best Practices, Content Marketing, Marketing Automation with No comments
contentroadmap

1. Execution

Content marketing champions often get stuck at the planning stages: What type of content are we going to disseminate? What should we do with the content after it has been created? How is the content going to be defined in terms of the solutions it will provide for our prospects? What channels should be used for distribution; and finally, do we offer publications for free or charge prospects for access?

For a properly executed content roadmap, strategic content marketers have to evaluate each step of the sales cycle as well as the buying behavior of prospects in order to ensure that publications are delivered and contain authoritative information. The worst thing that can be done is when content champions leave things to chance or “understanding” hoping that consumers will “get” what actions they need to take.

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The State of Email Marketing [Infographic]

by JFung on December 21, 2011 in Email Marketing with No comments
EmailMarketing

Email Marketing has become one of the most effective online marketing strategies to connect with prospects and existing customers. It allows marketers to target their audience, it’s data driven, drive sales, and builds relationships, loyalty, and trust.

In a recent infographic; “The State of Email Marketing,”” it offers a few interesting statistics about email marketing today.

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Client Perceptive Software maximizes power of marketing automation to navigate complex purchase process [Case Study]

by JFung on November 23, 2011 in B2B Best Practices, Marketing Automation, Success Stories with No comments
PerceptiveCS

C&A is proud to release a new case study detailing the successful implementation of Couch & Associates’ various automation solutions for Perceptive Software, a leading creator of Enterprise Content Management (ECM) solutions. C&A’s progressive profiling improves prospect response rate while A/B multivariate email testing and automated reporting allows client to meet and exceed campaign goals using benchmarking via Salesforce.com data.

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5 Ways Your Marketing Performance might be getting in the way of your Revenue Growth

by JFung on November 2, 2011 in B2B Best Practices, Marketing Automation with No comments
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The challenge that many companies face in terms of their marketing performance is that their marketing processes aren’t always operating at the most effective and efficient levels. Conversely, companies that spend their time focusing on key performance indicators (KPIs) are able to make the kind of adjustments that tremendously boost conversion rates.

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The Need for a Marketing Operations Champion

by JFung on September 14, 2011 in B2B Best Practices, Demand Generation with No comments

If you’re advancing in your marketing and sales process (transitioning from old methodologies and manual efforts and moving into the realm of marketing automation), your marketing and sales processes are going to need major reconstruction in an effort to improve process and workflow.

Why this is so is because when companies transform their business processes from manual efforts to the adoption of automated technologies, the entire landscape of workflow is reshaped both internally and externally. Companies that understand a big part of employing the right technologies is also implementing best practices that goes beyond the simple adoption of enabling technologies; they also implement best practices in order to allow marketing to thrive on a whole new plane of action and process.

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