Twitter announced improvements to its ‘Discover’ tab, making it easy for you to discover information that matters to you without having to follow additional accounts. Recommended stories that are populated in this feature will focus on stories that are popular among the people you follow and their friends; therefore, bringing a more personalized experience to individual users.
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Wondering how your peers are using social media? Recently Social Media Examiner released its fourth annual 2012 Social Media Marketing Industry Report which uncovers the “who, what, where, when and why” of social media marketing. Over 38,000 marketers were surveyed, and provided valuable insights.
Here is a quick summary of some major findings:
- 83% of marketers indicate that social media is important for their business
- 76% of marketers plan on increasing the use of video marketing in 2012
- Top 5 social media tools for marketers: Facebook, Twitter, LinkedIn, Blogs, and YouTube
- Top 3 benefits of social media marketing: Generating business exposure (85%), increasing traffic (69%), and providing marketplace insight (65%)
Click here for more insights on How Marketers are Using Social Media to Grow their Business.
In a recent CMS Wire article entitled ‘Social Media Marketing: Measuring Impact For Real’, author Chelsi Nakano sums up the importance of having real impact on ROI by using social media efforts to convert prospects into buyers through a single stat-heavy infographic that will really resonate with the way you consider adopting a social media strategy in the future.
The problem that many companies face when they consider leveraging social media as part of an inbound marketing strategy is that they all too often don’t know where to start. Many businesses understand that the social media landscape is made of boundless opportunities to build new relationships with social media customers, but they fail to incorporate a strategy or build the kind of roadmap that will lead them to success.
There are endless social networks out there that can be utilized in an effort to engage with perfect customers but it’s a matter of figuring out which ones will have the most impact and yield the best results. Facebook, Twitter and Google+ are just a few social networks that comprise a whole world of potential buyers, and companies that want to stay ahead-of-the-curve have to use the right approach to actually take advantage of them.
Google was infuriating critics last week with its Search plus Your World service – the newest social search capability integrating Google+ social results into the top pages of the search engine.
Search plus Your World is adding user reviews to +1s and adding new sharing capabilities to the top of search engine results for users with a Google Profile – essentially ousting Twitter, Facebook and other providers from gaining the advantages of Google’s top real estate. If a user wants to get the latest information on his or her favorite celebrity, instead of getting a Twitter, Facebook or YouTube result, Google+ results will be at the top of SERPs instead (results that have been +1d and reviewed by friend’s in a user’s circle.) Another instance: when users search for definitions on Google they will get Google’s own favored dictionary results instead of the Oxford English Dictionary (OED).