In a recent CMS Wire article entitled ‘Social Media Marketing: Measuring Impact For Real’, author Chelsi Nakano sums up the importance of having real impact on ROI by using social media efforts to convert prospects into buyers through a single stat-heavy infographic that will really resonate with the way you consider adopting a social media strategy in the future.
All posts tagged Twitter
Achieving an Effective Social Media Account Strategy
The problem that many companies face when they consider leveraging social media as part of an inbound marketing strategy is that they all too often don’t know where to start. Many businesses understand that the social media landscape is made of boundless opportunities to build new relationships with social media customers, but they fail to incorporate a strategy or build the kind of roadmap that will lead them to success.
There are endless social networks out there that can be utilized in an effort to engage with perfect customers but it’s a matter of figuring out which ones will have the most impact and yield the best results. Facebook, Twitter and Google+ are just a few social networks that comprise a whole world of potential buyers, and companies that want to stay ahead-of-the-curve have to use the right approach to actually take advantage of them.
Search plus Your World: Is Google Unfairly Stealing Top Positions from Other Providers?
Google was infuriating critics last week with its Search plus Your World service – the newest social search capability integrating Google+ social results into the top pages of the search engine.
Search plus Your World is adding user reviews to +1s and adding new sharing capabilities to the top of search engine results for users with a Google Profile – essentially ousting Twitter, Facebook and other providers from gaining the advantages of Google’s top real estate. If a user wants to get the latest information on his or her favorite celebrity, instead of getting a Twitter, Facebook or YouTube result, Google+ results will be at the top of SERPs instead (results that have been +1d and reviewed by friend’s in a user’s circle.) Another instance: when users search for definitions on Google they will get Google’s own favored dictionary results instead of the Oxford English Dictionary (OED).
Content Management: The Importance of Listening to and Engaging with Industry Influencers
We know that there are billions of conversations and countless search queries conducted on the social web on a daily basis, and we know that these conversations are taking place between social consumers and B2B companies. However, it is also key influencers that are spending a significant amount of time searching for the perfect brand to demonstrate to social consumers that the perfect solution does exist.
C&A at Food Processors of Canada – Annual Issues Conference #FPC11
Food Processors of Canada (FPC) – Annual Issues Conference kicks off today in Ottawa. Day two of the conference, our very own George Leff, Consultant at C&A will be speaking about ‘Social Media, what’s in it for you?’ The growth of Twitter, Facebook, YouTube, blogging and other social media is mindboggling. Some businesses are investing heavily in these new tools. Many more are hesitant. Wondering what it can do for your business, if anything? If you’re at the conference, don’t miss George’s presentation on Thursday, September 22nd @10:45AM, he will take the mystery out of social media so you can channel your company in the right direction.
Follow the discussion on FPC Annual Issues Conference on Twitter with the #FPC11 hashtag.
Chad: Got you - thx!...
Mike MacFarlane: Hey Chad,
In the past I have not used this method, but you could easi...
Mr.H: Love it!...
