All posts tagged Twitter

Fortune 500 Companies and Their CMOs: The Value of Social Followings

Fortune 500 Companies and Their CMOsThere are a lot of things that go into a successful marketing strategy, and one of the most important channels to focus on is social media. It has become both the easiest and more vital way of getting information out to customers, brands, and the rest of the world, and yet there are a lot of marketing executives that are still missing this integral step. Within the Fortune 500, there are some companies and executives that have done exceptionally well in the jump to social marketing, but there are also a large number that haven’t made their move.

Over the course of five week, Couch & Associates, Inc. looked at B2B companies in an attempt to see whether they had anything in common that was keeping their social activity in the dark. Based on the study, we found that if your Chief Marketing Officer doesn’t have a social following, or a personal strategy, your company doesn’t have success over social channels:

  • Over 50% of the CMOs didn’t have Twitter accounts, and of those that did only 20% posted regularly
  • CMOs that didn’t have Twitter accounts or accessible LinkedIn accounts worked for companies that had the lowest rate of new followers
  • Less than 5% of the CMOs had a Facebook page as a Thought Leader
  • Companies with “unsocial” CMOs had the lowest number of posts on company LinkedIn accounts, and the lowest number of two-way engagements on their company’s Facebook wall
  • Companies that didn’t post relevant pieces that distinguished them as thought leaders had the smallest increase in Likes over Facebook

Read more about the study, and why social media is so important for executives.

Twitter Improves ‘Discover’ Tab

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Twitter announced improvements to its ‘Discover’ tab, making it easy for you to discover information that matters to you without having to follow additional accounts. Recommended stories that are populated in this feature will focus on stories that are popular among the people you follow and their friends; therefore, bringing a more personalized experience to individual users.

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2012 Social Media Marketing Industry Report

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Wondering how your peers are using social media? Recently Social Media Examiner released its fourth annual 2012 Social Media Marketing Industry Report which uncovers the “who, what, where, when and why” of social media marketing.  Over 38,000 marketers were surveyed, and provided valuable insights.

Here is a quick summary of some major findings:

- 83% of marketers indicate that social media is important for their business
- 76% of marketers plan on increasing the use of video marketing in 2012
-  Top 5 social media tools for marketers: Facebook, Twitter, LinkedIn, Blogs, and YouTube
-  Top 3 benefits of social media marketing: Generating business exposure (85%), increasing traffic (69%), and providing marketplace insight (65%)

Click here for more insights on How Marketers are Using Social Media to Grow their Business.

Social Media Marketing: Measuring Real Impact

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In a recent CMS Wire article entitled ‘Social Media Marketing: Measuring Impact For Real’, author Chelsi Nakano sums up the importance of having real impact on ROI by using social media efforts to convert prospects into buyers through a single stat-heavy infographic that will really resonate with the way you consider adopting a social media strategy in the future.

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Achieving an Effective Social Media Account Strategy

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The problem that many companies face when they consider leveraging social media as part of an inbound marketing strategy is that they all too often don’t know where to start. Many businesses understand that the social media landscape is made of boundless opportunities to build new relationships with social media customers, but they fail to incorporate a strategy or build the kind of roadmap that will lead them to success.

There are endless social networks out there that can be utilized in an effort to engage with perfect customers but it’s a matter of figuring out which ones will have the most impact and yield the best results. Facebook, Twitter and Google+ are just a few social networks that comprise a whole world of potential buyers, and companies that want to stay ahead-of-the-curve have to use the right approach to actually take advantage of them.

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