All posts tagged Website Design

Targeting Mobile Users with Effective Usability Design

by JFung on January 25, 2012 in Mobile Marketing with No comments
intuitive

The growing customer base in the mobile market is continuing to pressure marketers to improve their mobile experiences by allowing users to access information using more effective mobile interfaces.

Mobile users have become accustomed to using their mobile phones to accomplish simple and increasingly more complex tasks and are looking for even more efficient ways of doing so. This means that companies that want to stay ahead-of-the-curve in the mobile environment have to build increasingly more “intuitive” mobile interfaces in order to achieve the right response and action from a growing consumer base that uses Blackberries, iPhones and Androids to navigate through applications, web sites and other information portals on the web.

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Official Blog Launch: Design Trending by C&A

by JFung on December 7, 2011 in B2B Best Practices, Mobile Marketing, Website Design with No comments
designtrending

Couch & Associates is proud to present the official launch of Design Trending, a blog from our in-house team of creative experts, dedicated to design as it applies to the fields of art, web design, advertising and marketing.

Design Trending will feature the latest news, topics and innovations in the field of design as they pertain to the most up-to-date concepts in branding and advertising. Visitors will have access to various tutorials and resources applying the latest and most forward-thinking trends and innovations as produced by C&A’s creative team led by Creative Director, Daniel Hight, at C&A’s Toronto headquarters.

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Rebranding: 3 Tips on Where to Start

by JFung on November 29, 2011 in Email Marketing, Website Design with No comments
rebranding_3

1. Website

 Your website is the most important tool for getting audiences immediately connected with your company. Consumers who have heard of your company name, or have conducted a keyword search end up on your website (once it is effectively marketed). A website should be the face of your company. It includes key informational pieces to answer pressing consumer questions. All information on a website, from web pages, to white papers, webinars and others are featured to ensure once prospects get there, they don’t want to leave. When rebranding your website, images and content must be aligned to a company’s unique selling proposition (USP).

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The Importance of Rebranding: Keeping Your Company in Shape

by JFung on September 6, 2011 in Other with No comments

Companies that don’t employ rebranding strategies at the right time often find themselves slipping away from competition. The importance of maintaining a strong brand image means always catering to consumer needs. This is why successful companies are continuously working to improve brand image by adapting to consumers and delivering effective messages.

A successful rebranding effort is built on the concept that a brand has to occupy a place in a consumer’s mind so that when a need arises, a consumer automatically associates a problem with a specific solution, or a brand.
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